Re: Use Yahoo! Web Analytics to view campaign traffic by zip code

Just an update to this post:
http://mattlillig.blogspot.com/2009/12/use-yahoo-web-analytics-to-geotargeted.html

I made the images clickable so you can view are larger and more readable. I also changed the 2nd image so you can see the steps I used to create the Custom Report.

Use Yahoo! Web Analytics to view campaign traffic by zip code

I just finished reading an article titled: Forecast: Geotargeted display ads to reach $1.9 billion

http://www.bizreport.com/2009/12/forecast_geotargeted_display_ads_to_reach_19_billion.html

In the article it stated:

"By geographically targeting ads to consumers marketers can substantially increase their ability to reach in-market consumers. For example, an auto dealer can now target consumers in specific zip codes or regions rather than blanketing an entire state or block of content sites."

As I read this, I thought why not just get this geographic data out of your Yahoo! Web Analytics reports? After you've set up Yahoo! Web Analytics to track your campaigns, you can set up a simple Customized Report to see the traffic to those campaigns via zip code (click on image below).

In the image example above, I simply selected the 'Demographics' report (from the left hand nav menu) and then selected the 'Zip Code' report in the dropdown menu.

After that, I selected the 'Customize Report' icon at the top of the page and followed the steps below.

1) From the 'Groups" tab, I clicked the 'Marketing' button.

2) Within the 'Marketing' button dropdown, I dragged the 'Campaigns' button over to the "Drag Groups Here' box (above the 'Zip Code' button).

3) Then I selected the 'Show Report' button (click on image below).

Now I can view the the traffic from different zip codes for all of my campaigns and I can target my users appropriately!

Yahoo! Analytics vs. Google Analytics

I seemed to have drawn some interest in my last post titled "Why you should choose Yahoo! Web Analytics Over Google Analytics". I checked my ClickTale traffic and noticed that post was definitely the most popular of late. It's simply a post that redirects visitors to a couple nicely developed presentations on the topic.

But to be fair, I must say that Yahoo! and Google each have their own uniqe business strategies for their own solutions, so they probably shouldn't really be compared at all. But for those out there who enjoy comparing the two solutions, I say go for it because it never really hurts to get a little extra press, right?!?!?! :) And the more we hear about the topic of web analytics in general, the better for everybody!

Why You Should Choose Yahoo! Web Analytics Over Google Analytics

Two new presentations are available that discuss why Yahoo! Web Analytics should be your free web analytics solution of choice.

1. Published by Insightr (Oct. 30th, 2009): The most comprehensive comparison
http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual

2. Published by SallyKnows
http://www.slideshare.net/SallyKnows/why-choose-yahoo-web-analytics-over-google-analytics?src=related_normal&rel=2381841

Yahoo! Web Analytics Expands Consulting Network

According to Dennis Mortensen's blog...

http://visualrevenue.com/blog/2009/11/expanding-yahoo-web-analytics-consultant-network.html