Analytics Avenue

For more information on the recent launch of the Yahoo! Web Analytics Consultant Network, you can visit the official Yahoo! Search Marketing blog.... Click Here

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More exciting news from the Yahoo! Web Analytics team. Dennis Mortensen notes on his blog that Yahoo! will be launching a monster consulting network for Yahoo! Web Analytics. Mr. Mortensen says, "This is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular." Once the consulting network site launches, you'll find a list of over 48 Yahoo! Web Analytics partner consultants to choose from! I've actually worked with a couple of of these partners in the past (such as EngineReady and Semphonic) and they are solid when it comes to helping you drive a higher ROI from your analytics solutions. And if you are interested in becoming a Yahoo! Web Analytics Partner yourself, here are some of the benefits you'll receive: Yahoo! Web Analytics FREE account creation rights (This is sexy eh?) Listing on Yahoo!’s Consultant Network web page Potential client referrals from the Yahoo! Sales team E

Just added the Yahoo! Analytics Groups page to my new Yahoo.com homepage. It was really easy to add it as the Yahoo! homepage now lets you add any URL to your 'My Favorites' bar on the left hand side. Here is a snapshot:

My good friend Eric Hamilton, from Yahoo!, has just opened up his FREE Web Acadamy. Beginner courses will cover HTML/CSS/Graphics Design/Web Administration. Intermediate courses will cover Flash/PHP/MySQL/Analytics. Advanced courses will cover Yahoo! API topics such as Search Monkey, Yahoo! Maps and Yahoo! Fire Eagle. All courses are distance learning lead by a live instructor and the courses are FREE. I invite you to sign up for these free course by going here: http://www.thewebacademy.org Well done Eric!

Following up my recent post on campaign attribution a couple weeks ago, a new study is out showing the lift effects of display on search. The Online Publishers Association study titled, “ The Silent Click: Building Brands Online ” reported that when visitors are exposed to display ads: One in five conduct related searches and one in three visit the brands’ sites Users spent over 50% more time than the average visitor to these sites and consumed more pages Users spent about 10% more money online overall, and significantly more on product categories related to the advertised brands Higher income audiences visited the advertisers sites This is just one of many studies over the past few years that has stressed the importance of running both display and search campaigns as part of your online marketing strategy. But again, I stress that these studies only go so far in helping you (the advertiser) understand the value of display and search for your own online marketing efforts. While thes

A new blessing has arrived!